Asia Alliance, World Vision

In The Vanguard of Reshaping The Industry 

Dongpeng Forges Ahead With A market-oriented Strategy.  

亚洲先行 全球视野

借势广交会

东鹏向世界诠释大国品牌的力量

The results speak for the industry leading brand

顺势而为，亚洲实力崛起

①In 122nd Canton Fair, 2017, overseas buyers up to 192 thousand, involving 33 countries and regions as well as more than 620 enterprises, among which Asia accounted for 60%

②The accumulative export turnover as high as 30.16 billion USD and the brand exhibitors accounted for 35.8%, increased by 13.6%

③Participants from the countries and regions along the "Belt and Road" contributed a share of 31.1% and a 13.6% growth (9.37 billion USD)

④45 industrial and commercial establishments along the "Belt and Road" have signed cooperation agreements with Canton Fair organization to promote the trade.

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To mark a further step into Asia

With a world-class distribution network

突破重点、全面布局

东鹏国际战略航程再提速

No matter in branding, products or channels, Dongpeng is dedicated to be a step ahead in this era of branding ubiquity. With 46 years' development, Dongpeng has evolved from a manufacturer to a fashion trendsetter and was awarded the Top 500 Most Influential Brands in Asia. Today, taking advantages of "Belt and Road" initiative and the important roles that South-east Asia markets are playing on the world stage, Dongpeng is integrated into the world closer than ever before, forging ahead as an industry giant in the building materials industry with outstanding achievements in strategic projects and brand building.

东鹏陶瓷自1972年创立以来，就立志打造一流民族品牌，坚定不移地走国际品牌发展道路，无论是在品牌、产品、工程还是渠道拓展方面，东鹏陶瓷总是继往开来、遥遥领先。历经46年的沉淀与发展，东鹏品牌早已傲立于世界建陶行业的前列。当前，世界经济形势越来越朝着经济全球化和区域战略合作发展，东南亚乃至一带一路沿线国家瓷砖市场前景一片看好，东鹏通过进一步完善市场战略布局与销售、服务网络体系，加强工程实力，拓展亚洲市场,开拓全球视野。

In the process of economic globalization, a strong radiation power has formed in Southeast Asia countries, such as Thailand, Vietnam, Malaysia, Philippines, etc. Their rising consumption level and the world’s leading position in design and strategic projects have promoted them into a more important role in the development of internationalization, favored by designers and architects. And that well explains why Dongpeng sets “Asia alliance, world vision” as the theme of the year, and that well accounted for the market-oriented strategy Dongpeng always upholds.

毫无疑问,在经济全球化的过程中，如泰国、越南、马来西亚、菲律宾等东南亚国家，以其强大的市场需求能力，世界领先的设计理念以及强大的工程实力，成为了全球建材行业发展的重要力量，辐射亚洲经济，引领全球潮流。这也与东鹏布局亚洲市场、拓展全球视野的政策不谋而合，相得益彰。

“One brand” strategy

Delivers unlimited business opportunities

以“一个品牌”战略

驱动产品力升级与渠道升级

Creating a consistent brand that resonates with the targeted consumers has become more important than ever. From the time of establishment, we sell products and promote brand only under name of Dongpeng. Targeted at South-east Asia markets, Dongpeng considers the markets along the "Belt and Road" countries and regions a vital part of its globalization strategy, aiming to explore a more competitive and strategic sales network and service structure by following the guidelines of the "One Brand" Strategy. Dongpeng truly believes that only by the “One Brand” strategy can we develop the high-quality products and provide the long-term customer service in pursuit of customer satisfaction and greater brand recognition, further fulfilling the ambition of being the No.1 in Asia by 2020.

面对全球一体化的激烈竞争和世界经济的快速增长，东鹏契合自身优势，不断把握发展机遇，抢占先机、与时俱进，致力于完善更具竞争力、更加优质的全球销售网络和服务体系、深入市场，促进销售。东鹏坚信，只有坚持“一个品牌”的发展战略，才能坚持发展优质的经销商，以优质的产品、完善的配套、专业的服务回馈客户，从而实现东鹏与广大客户的共同进步与成功，进一步实现2020年成为亚洲第一的雄心。

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To Create a New Experience of Quality Life in our Booth

With “1+1＞2”Strategy

追求卓越 打造实力

创享品质生活新体验

As we known, the product strength builds up the image we have of ourselves and represent the value we believe. With years of innovation and dedication, Dongpeng has taken a leading position in both product technology and strategic projects, triggering people yearn for the exquisite quality of life.

毫无疑问，产品是支撑一切企业实力与品牌文化的重要基础。经过46年的发展，东鹏已经成为国内高端瓷砖的龙头企业，其国际化进程也在不断加速，积极拓展国际渠道，频频亮相国际顶级展会，凭借创新的技术和出色的产品，赢得了世界同行的尊敬。多年如一的产品创新精神，为品牌在国际上进行进一步的品牌输出、市场扩张和渠道建立，奠定了重要基础。

HALL 9.2

Stand E35 -38  F09-12

Time: 15th-19thApril

Venue: Pazhou International Expo Center

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In pursuit of creating a better living environment, Dongpeng brings a fresh injection of energy into the market and industry by unveiling the new products in the 123rd Canton Fair. The new arrivals, which highlight Caliza, Makore and Beton, will be officially unveiled together with the classic Marble+ series and the dry-fixing display. In our booth, 

from design to choices of products and materials, each element shows originality, fully matching space decoration function and aesthetics. The One-Stop Solution initiative and the products’user–friendly performances will definitely appeal to the people who aspire for life taste, ideal for luxury commercial spaces..

东鹏坚持以产品实力说话，不断地为广大客户带来更优质的产品与工程案例。本届广交会，东鹏正式推出2018年春季新品Caliza, Makore 和 Beton，同时东鹏的经典产品-原石系列与工程干挂展示亦将继续亮相。我们相信，“一站式方案”策略，以及产品兼具美学与实用功能的特点，一定会给客户带来全新的体验，为现代人们打造更好的人居环境，成就更高的生活品味与工程实力。

Combined with the latest design ideas and stylish products, we invite you to our “DP gallery” to enjoy a fantastic world of imagination and originality, experiencing the unprecedented and the newest.

Looking forward to seeing you at 123rd Canton Fair.

在即将到来的123届广交会，东鹏诚意奉献，带来多款精品，致力于为您呈现一场精彩的视觉盛宴与产品分享，不容错过。未来，东鹏将继续秉持着对品质的执着、匠心精神和产品的创新，带着“大国品牌”的荣耀，朝“百年企业，世界东鹏”的目标坚实前进。

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Coming soon

One More Surprise Worthy of Expectation

年度盛事，邀您见证

Dongpeng’s Annual Conference of 2018 in Bangkok (April 29th – May 1st) and our DP gallery in Architect’18 , Bangkok, Thailand (May 1st - 6th) are right around the corner. How wonderful will it be when Dongpeng meets with Thailand. Stay tuned.

接下来，东鹏2018年全球年会与泰国曼谷国际建材展将于曼谷举办，届时将会擦出怎样的火花呢？敬请期待。